Turn your film into a brandPosted in Blog
The modern film industry is brand- and market-oriented, almost exclusively aimed at selling established names along with high-concept ideas. Creating a brand around your package and turning it into a product that looks like it is intrinsically salable makes distributors want to take a closer look at your film. Also, distributors love existing property, like an already selling novel for which you happen to have an option. Your poster is your entry ticket and what usually makes or breaks a sale at the box office. Distributors are a placeholder for your audience and act accordingly. You have to seduce them into watching your film based on the packaging or they will walk away from it, just as your audience would.