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Turn your film into a brand

Posted by on Oct 25, 2013 in Blog | 0 comments

The modern film industry is brand- and market-oriented, almost exclusively aimed at selling established names along with high-concept ideas. Creating a brand around your package and turning it into a product that looks like it is intrinsically salable makes distributors want to take a closer look at your film. Also, distributors love existing property, like an already selling novel for which you happen to have an option. Your poster is your entry ticket and what usually makes or breaks a sale at the box office. Distributors are a placeholder for your audience and act accordingly. You have to seduce them into watching your film based on the packaging or they will walk away from it, just as your audience would.

Put a package together

Posted by on Oct 14, 2013 in Blog | 0 comments

A good package includes a poster, a brief biography of the people involved and a short synopsis (not longer than a page), along with a trailer of your finished film. The presentation brochure should include headshots and short biographies of the participating producers, crew and cast, as well as your contact information. Ideally you will include a link to a trailer and an online version of the film before you submit to distributors. And don’t forget to give them a quick call, letting them know that your package is on the way.

Finish the film to secure a distribution deal

Posted by on Sep 28, 2013 in Blog | 0 comments

In order to secure a distribution deal, consider that distributors are looking for a finished product that takes the risk out of the equation. In general, distributors deem it risky to invest time and money into a production that is not finished. It means more work for them and they will want to take a big share of your property if they come on board. It is also likely that they will ask you to pay them a producer’s fee for their role as executive producer, as well as money to promote the finished film at film markets like the AFM, Cannes and Berlin.

Attach that name to your film

Posted by on Sep 23, 2013 in Blog | 0 comments

To get to those bankable names and have them star in your film is almost impossible for the aspiring producer from Littletown, TX. A better route would be to get a name director interested in your property and rely on this name to attach A-list talent without shelling out hundreds of thousands of dollars for pay-or-play offers that will likely go nowhere.

Another way to work around this old adage is to watch the movies you grew up with and find out which of their stars are still alive but have not made any successful films in years. Approach them to ask if they want a role to top off their life story, reinvigorate their career, and return them to the silver screen in all its glory. Remember Quentin Tarantino? He made his appearance on the world stage by exhuming John Travolta for Pulp Fiction and making the long forgotten and troubled former movie star an overnight success, and effectively ended up an overnight success himself.

Find a niche and a name for your feature film

Posted by on Sep 19, 2013 in Blog | 0 comments

If you are not already an established and well-connected producer, your odds of selling a film are usually next to zero. One way to work around this is to team up with small distributors that serve a specific niche market. You should find the niche where product fits and will best sell.

Film distributors are risk-averse and want names attached that can sell the pictures. It is the well-known celebrities that the mainstream media are looking for in order to make a profit. If you have one or two names attached that distributors deem bankable, you will likely have a deal.

Who is going to see your film?

Posted by on Sep 13, 2013 in Blog | 0 comments

You have finished your film. You spent hundreds of hours and thousands of dollars, sweated blood and doubted your sanity, but finally your masterpiece is playing on your den’s widescreen TV. But other than your mother, a handful of friends from high school, and the odd anonymous teenager on an online platform, who is going to see your film?

With the advent of digital technology, filmmaking has become more accessible, but it has also become increasingly difficult to achieve a high-quality sale. Each of the better-known distributors receive hundreds of projects from around the world every day. The output is so colossal nowadays that distributors tend to cherry-pick only no-risk, high-return projects, projects that are almost completely financed or already finalized, with bankable names attached and a high-concept script that falls in one of the successful genres.

Yet, at the end of the day, a producer’s job is really only about one thing — in order to be successful, all it takes is to turn a NO into a YES.

And in order to do this the producer has to find the best and most accurate way to get directly to the right people–the people in charge–without wasting time with those whose role is essentially that of gatekeeper. A daunting task, similar to finding the “needle in the haystack”.

So where to start?

Over the coming weeks and months we will provide tips and resources on how to go about this seemingly impossible mission. Stay tuned for our updates..

 


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